· Standard
Objects: Standard
objects are Salesforce's built-in data structures — things like Account,
Contact, Opportunity, Lead, and Case. They come pre-configured the moment you
get a Salesforce org and are designed to cover the most common CRM use cases.
Salesforce maintains and upgrades them automatically. You can add custom fields
to them, but you can't delete the objects themselves or change their
fundamental structure.
· Custom Objects: Custom objects are
data containers you build yourself to store information that's specific to your
business and doesn't fit neatly into any standard object. A property management
company might create a Property__c object. A logistics firm might build a Delivery_Route__c.
Navigation:
Setup
→ Object Manager → Create → Custom Object
· Standard
Fields: Standard
Fields are the fields that are already provided by Salesforce out of the box.
These fields come prebuilt with standard objects like Account, Contact, Lead,
Opportunity, Case, etc.
·
Examples
of Standard Fields
·
On
the Account object:
o Account Name, Phone, Website, Industry,
Created Date
· Custom
Fields: Custom Fields
are the fields created by users (Admin/Developer) according to business
requirements. When standard fields are not enough, organizations create custom
fields to store additional information.
·
Examples
of Custom Fields
·
Suppose
a company wants to store:
o Customer GST Number, Employee ID,
Passport Number
Navigation:
Setup → Object
Manager → Select Object → Fields & Relationships
In
Salesforce, relationships are used to connect one object with another object.
They help businesses organize related data and create meaningful connections
between records.
·
Lookup
Relationship in Salesforce
o A Lookup Relationship creates a loose
connection between two objects.
o The child object can exist
independently even if the parent record is deleted.
·
Master-Detail
Relationship in Salesforce
o A Master-Detail Relationship creates a
strong parent-child relationship between objects.
o The child record completely depends on
the parent record.
o If the parent record is deleted, all
related child records are automatically deleted.
Schema Builder is a powerful visual tool in
Salesforce used to view, design, and manage objects, fields, and relationships
in a graphical format.
Navigation: Setup → Object Manager →
Schema Builder